Blog: Discover Italy

Italian Roosters - Good Luck, Prosperity & Protection Since the Italian Renaissance, there has been a long tradition of associating roosters with good luck.  This all stems back to an unsuccessful assassination attempt on one of the most notorious families in Italian history – The Medici. The Medici were a powerful Italian banking family that ruled Florence and Tuscany for centuries (c. 1434–1737). They were synonymous with the Renaissance, funding great artists li …